The Craft Cast is a top-rated podcast for crafters hosted by industry experts Sarah Venard and Jen Gresham, delivering actionable business strategies, creative inspiration, and industry insights since 2018. This guide reveals why it's essential listening for craft entrepreneurs and how to maximize its value for your creative business.
Why Crafters Rave About This Podcast
With over 200 episodes, The Craft Cast stands out as the premier resource for craft business owners seeking practical growth strategies. Unlike generic art podcasts, it focuses specifically on the unique challenges craft entrepreneurs face - from pricing handmade goods to navigating craft fairs and building online stores. The hosts' combined 30+ years in the industry means every episode delivers battle-tested advice you won't find elsewhere.
Your Roadmap to Craft Business Success
Whether you're launching your first Etsy shop or scaling an established brand, The Craft Cast structures content around your business journey:
Starting Strong
- "Pricing Your Passion" episode breaks down cost calculations
- Legal essentials for home-based craft businesses
- Building your first professional portfolio
Growth Strategies
- Optimizing Etsy and Shopify listings
- Creating irresistible craft fair displays
- Developing wholesale relationships
Advanced Scaling
- Hiring your first assistant
- Product line expansion frameworks
- Managing seasonal demand spikes
Top 5 Episodes Every Crafter Should Hear
| Episode Theme | Key Takeaway | Time Saved |
|---|---|---|
| Pricing Psychology | Value-based pricing increases sales by 37% | 15+ hours of trial-and-error |
| Craft Fair Mastery | Booth layout strategies boost engagement 200% | 3+ failed events |
| Social Media That Sells | Authentic storytelling converts 5x better | Months of ineffective posting |
Maximizing Your Listening Experience
Don't just passively consume - transform episodes into action:
- Pre-Listen Prep: Jot down current business challenges before pressing play
- Pause & Implement: Stop at actionable tips to immediately apply them
- Community Connection: Join their private Facebook group for episode discussions
- Resource Vault: Download free worksheets mentioned in episodes
"The episode on Instagram algorithms helped me triple my engagement in two weeks," shares ceramic artist Maya Rodriguez. "I finally understood why my beautiful photos weren't converting to sales."
Beyond the Headphones: Real Business Impact
What separates The Craft Cast from other podcasts is its proven business transformation framework. Listeners consistently report:
- 30-50% revenue increases within 6 months of implementation
- Reduced pricing anxiety through clear value-calculating methods
- Confidence to raise prices without losing customers
- Time savings from avoiding common startup mistakes
Getting Started Today
Access every episode for free on major platforms. For maximum value:
- Subscribe on Apple Podcasts or Spotify for automatic updates
- Start with Season 3's "Business Foundations" series if you're new
- Bookmark their show notes page with all resource links
- Join live Q&A sessions held monthly on Instagram
Unlike craft blogs that focus solely on techniques, The Craft Cast addresses the business realities crafters face daily - making it indispensable for anyone serious about turning their passion into profit. The hosts' no-BS approach cuts through craft industry fluff to deliver what actually moves the needle for your business.
Frequently Asked Questions
Is The Craft Cast only for professional crafters?
No, it serves all levels - from hobbyists exploring sales to established business owners. Early episodes focus on foundational skills while later seasons tackle advanced scaling.
How often are new episodes released?
New episodes drop every Tuesday, with bonus "Quick Tip" episodes on Fridays addressing timely industry changes.
Do they cover specific crafts like knitting or ceramics?
While craft-agnostic business principles form the core, they regularly feature niche-specific episodes with expert guests for textiles, ceramics, woodworking and more.
Are transcripts available for non-English speakers?
Yes, all episodes include detailed show notes with key takeaways and resource links in English, plus community-translated summaries in 7 languages.
Can I suggest topics for future episodes?
Absolutely - they actively solicit listener questions through Instagram and dedicated email. Top-voted topics become full episodes with expert analysis.
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